Ethnicity Represented in Media

There are both positive and negative representation of ethnic minorities in the media, unfortunately there seems to be more negative then there are positive, then this effects the way that the population sees them, when it is the minority that makes the majority look bad.

          One big negative representation in the media at the moment is ISIS. The Daily Mail are making a big deal out of it on their website, with 10 big stories about things that ISIS are doing, with the big one being the fact that they have set up cinemas for anyone to enter, and they play the actions that they have done, like burning people or beheading people.

This is a very recent article from the Daily Mail on their website. It shows young boys watching all this happening and not seem to be affected by it. This, and the whole representation of ISIS is a dangerous one, they are showing basically all the bad things that they are doing all the time, keeping on top of it. With this print based text it is the pictures that they use that puts the strong meaning across. There are thousands of people in Syria, and even though in all these photos there are probably only about 20 people, it still represents the whole country, showing the minority putting out a bad representation of the majority. This is the trick of the media, it seems as though they like to portray the minority so that they can make the majority look bad and, so that people think the way that the media wants them to as the media basically has the power to represent people in any way that they want to.

Representation of Age

          These ladies are being represented as people who need help. it seems to be this way because there is an employee of a shop is with them and they have their trollies to help them stand up. The title of the article is 'Two thirds of older people feel stereotyped, and more than half feel they are ignored.' This is because of the way that the media influences us to think about older people. We mainly stereotype old people as racist and out of our time. They seem to be racist because they are older and were brought up in a different time to us, when racism was probably more prominent and normal, so to speak, because there weren't the laws in place that are today. They also seem to not like teenagers, I have personally been tutted at for just walking down the road past an elderly person, it is as the usual, the minority of the group are the ones portrayed and the majority of the group is represented poorly because of this. There isn't just a bad representation of elderly people though, they are thought of as sweat and innocent, but you don't see this representation as much as you do the negative representations.

          This is from the Inbetweeners, it represents young people in a negative way because of all the things that they do, most of them are quite inappropriate and things that you really wouldn't normally see happening. In this scene Jay leans out of the window and shouts "Bus W****ers" to a load of people at the bus stop. This isn't something that you would see happening, and you wouldn't expect them to happen.

Survey Monkey Results

The results that I get from this shows that most of the people who did my survey were males, although I sent it out to an equal number of males and females.

This shows that the majority of people who answered my survey are still in college, only one of them said that they were 19 or older an one person skipped the question.

The majority of people go to the cinema to watch a film once a month, no one said that they went more often then that, one person even said that they go to the cinema less then once a year.

This chart shows that most people prefer to watch comedy movies, closely followed by horror or action, then adventure, then romantic and romantic comedy. One person said that there was another genre but i forgot to put a 'Please Specify' box in it.

A film trailer is what most persuades people to go and see a film, i want to try and change that with my film poster, make them want to see it more without seeing a trailer. Seeing famous actors in a film also makes people want to go and see it. This is followed by the name, the poster itself and the genre, only two people said that seeing a review of the film makes people want to go and see the film.

Some people are willing to pay up to £10 and more for a film, the majority aid that the would pay up to £6 to see a film, only one person each chose that they would pay up to £2 and up to £4.

Pre-Production Textual Analysis

          This is an action film poster. It has a close up of the main characters face, whilst she is doing an action. This is what mostly happens in action film posters. They usually have a picture of the main characters, doing something to do with action, in this example she is shooting a bow and arrow. They usually have the title at the bottom and the slogan at the top, and sometimes they have the names of the most famous actors or the main character. Not all of them are the same though, they can have the title of their film anywhere, but the average place is the bottom.They also mostly have the release date if the film or the DVD. They will always have the protagonist and/or other characters in some sort of action shot though, they might be standing in front of an explosion or whatever, but it will mainly be an action shot, which goes you a bit of an insight into what the film will be about.

          This is a horror move poster, of the very popular film Friday the 13th. This is very similar to the acton movie poster. It has a big title at the bottom of the page, with the slogan or actors at the top. This is the same throughout most of the horror movie posters that I have seen. Another thing that the majority of them have is the evil bad creature that will be the death of many people during the film. An example, this film, friday the 13th, has Jason who goes around killing people who go to Crystal Lake. On all the film posters for all the films either he is on them himself, or the iconic image of the film, his hockey mask. So most of the time they do have the creature itself, or an iconic weapon or clothing that they use to portray the film. They are designed to send a chill down the audiences spin just by looking at it, making them want to watch the film... Or run away screaming but mainly to make them watch it.

          Action and Adventure are quite similar in genre, but a film that is more based of adventure tend to have more then just a close up of the main character on the film poster. Like this one the tend to have all the main characters, rather then just one. Again they have the big title of the film at the bottom of page, with the main characters or slogan at the top of the it. This is the tendency with all the adventure posters that I have seen. The also will have some sort of possible action scene gong on in the background, for example, with this poster there is the three main actors at the top of the top of the poster just under their names, then towards the bottom of the page there is a seen of actions, ships being attacked by a gigantic octopus creature.

Signs and SignifiersPoster

 

For out poster we wanted to make a new TV shoe that was based on equality, hence the name of the show. The slogan of the poster 'Does it still exist' kind of lets on what the show is about, more then the title. It shows that the show is about some who isn't being treated as a equal. With the picture that we took, we have it so that there is a white person sitting away from the other, when there is a big space between her and the other. The girl on the right is hiding her identity, not wanting anyone else to see who she is. However this could be seen in two different ways, the first way is the one I have just explained, a bit of a racist way, but the other one is that you don't know what the girl on the right has done, why she is sitting there, she could have done something really bad and people don't want to be around her because of that, not because of who she is.

Magazine Front Cover Analysis

   

          Magazine front cover analysis

          This is the magazine cover of one issue of VIBE. This is a magazine all about rap music and the rappers who create them. The main image of this cover is Eminem, a very well known rapper who has had a very successful career. In his songs, he relates to his audience making them feel a part of his life. They have chosen Eminem to be the main image of this magazine because one of the main stories in the magazine is about him. He has a big fan base of people who like rap, and so this image would attract them to buy the magazine. It also says in the cover lines that 'Eminem comes clean', this is about his use of drugs. A quote, which is most likely from him says 'I literally almost died'. This is sort of an enigma code. Although it says a few drugs above this, you still want to know how he nearly died, how much he took for it to get to that point. He is also looking directly at the camera, and so on the cover this makes it feel as if he is connecting to you. The masthead says VIBE. this is so that you know what magazine it is, and so you can relate to this magazine as having a popular rapper in it. However, the image is more likely do persuade the reader to buy it rather then the title itself, as there will be some people who have no idea what the magazine is, but they like Eminem and so want to read it. 

          I would say that the target audience for this magazine would be 16-25. Although a lot of older people might rapping there are more younger people who like this kind of music. The class that i think this will fall under is D and E

    

          This is a gaming magazine and is obviously all about new games that are coming out soon, or in the future, and it can have the most recent games and the older generation games. The main image for this cover is of a game that has recently come out called Alien: Isolation. This magazine however, was issued in February, when the game was only just announced and so having this image on the main cover would make people want to buy it. It also says exclusive access to the game which is coming out, so that would also make people want to buy the magazine, so they can learn about the game and see if it is something that they would want to invest in. This image takes up most of the cover, there isn't much writing on it. The masthead is at the front of the image, which is different to most magazines because they usually have the main image coving a bit of the masthead, in this magazine they don't want to take away that it is the official magazine for XBOX, and they have put a nice big picture of their logo on the front as well, so you know that it is definitely an xbox magazine. There are other cover lines around the image as well, but they are smaller then everything else. They name different games, it says 'Plus All Of This' So it makes you feel like you are getting a lot more in the magazine then just the Alien: Isolation information. But you should already know that that isn't all thats going to be in the magazine, but the way they word it makes it seem as if there is so much more in the magazine then you are paying for.

          I would say that for this magazine the target audience would be 14-21. I think this mainly because it is the younger people who tend to play more video games. Even though the games that they mention are a higher rating then the minimum target age for the magazine, a lot of people have games that are aged higher then them, and i would say up to 21 for the target audience because educing all the imd whilst you are ageing up, you are at school and college and might only have a part time job. At the age of 21 is when some people start look at full time jobs. I think that this would fall under the class of D and E as well, possibly C2

Textual Analysis

Textual Analysis on George Ezra: Blame it on me.

Camera Shots:


              The first camera shot that there is is a truck driving down the road. in the truck there are a few people, they are wearing yellow balaclavas. The camera follows the truck and pans with it until it camera hits the main person in the video, George Ezra. There is the a close up of a man saying 'Are you sure you want to follow the yellow brick'. This shot shows who the man is, and he also speaks a different language.Then there is a long shot, which shows both the old man and George Ezra. Its not particularly clear why the man says what he says, but it could have something to do with saying 'are you sure you want to continue on the path that you are on.' Then they go separate ways, and the music starts. After this there is a medium shot of the protagonist of the music video, the camera pans around him, as he is singing, showing every side of him. A couple of shots later there is a birds eye shot of George Ezra, it is mimicking a bird excreting on him, the shot they use kind of makes you feel like you are the bird faeces , falling on to him, how ever nasty that sounds. These shots, all happen quite close together, with a shot not lasting for more then 10 seconds at most.


Lighting:


          Throughout the video it is light, you can see everything, the light is natural going on high key. The light goes with the happy tune of the song, if it was a happy tune and the lighting was low key, it wouldn't make much sense, and the same with if the tune was a dark one and the lighting was high key and bright. The lighting is also quite soft and nice, not harsh. Its also not too bright, you can see all the colours in every shot, without being blinded by too much light.


Mise-en-scene:


          In the video, there is something to look at in every scene. The clip is aways full with objects, like cars or other people, and there is always a building or two in the background, including the protagonist himself. There is never a shot where there is nothing in it, the shots are full of colour and different objects. There is more shots of objects then people, apart from George Ezra, who is pretty much in every shot.


Sound:


          The sound in the video is mostly non-digetic, the music isn't actually there, they cannot hear it, but there are some noises which are digetic. Noises such as the cars driving past, and the gunshots and George Ezra getting hit by the car, are all noises where you can see the source that the noise is meant to be coming from, those noises are digetic. However, the singing from George Ezra is a bit of both, digetic and non-digetic even though the music that he is singing to is a non-digetic This is because there are some clips in which you can you can see him singing, which is digetic, and then some scenes where you cannot see him singing and the noise becomes non-digetic.